Inception trailer

The trailer creates tension through explosions, guns and the suggestion that an "idea" is bigger than we could ever imagine. The credibility of the plot is helped by the reputation of Leonardo DiCaprio, the previous work of the director Christopher Nolan (The Dark Knight) and the three big production companies behind it (Warner Bros, Legendary Pictures and Syncopy).

The use of a fog horn throughout and the music getting faster towards the end helps build the tension aswell with a girl shouting "WAKE ME UP!" desperatly at the end to leave the audience thinking.

It then leaves the date of release and website at the end so people can find out more if they want.